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  • Hilary Sumner

McDonald's Loses EU "Big Mac" Trademark

Updated: Aug 24, 2023

Irish fast food chain, Supermac, has successfully challenged McDonald's EU trademark BIG MAC. After reviewing the mark, the EU Intellectual Property Office found that evidence submitted by McDonald's was insufficient to support its use. The BIG MAC trademark registration was canceled and Supermac is now free to expand within the UK and EU.


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