Amazon Attempts to Trademark Blue Rings

Hilary Sumner

Sep 29, 20191 min read

Updated: Aug 24, 2023

In July 2016, Amazon submitted an application to trademark the blue rings that encircle the top of their Echo product. This type of trademark has been granted in the past and will turn on whether the general public associates these cyan rings with the voice-controlled speaker.

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Amazon Attempts to Trademark Blue Rings

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