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Publicity Rights Held to Expire 50 Years After Death

  • Hilary Sumner
  • Sep 29, 2019
  • 1 min read

Updated: Aug 24, 2023

General Motors recently ran an ad featuring the head of Albert Einstein placed on a very masculine body with the quote "ideas are sexy too." The Hebrew University, owner of the rights, filed suit against GM claiming infringement. The court held that rights of publicity expire fifty years after the individual's death.


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