On October 29th, the NCAA announced it will begin a process that will eventually allow athletes to profit from their image, name and likeness. For years student athletes have used their talents to negotiate college scholarships but many see this as insufficient compensation in light of the enormous revenue that sports bring to these universities. The NCAA announcement may allow students to profit from their rights of publicity much as professional athletes do.
NCAA to Allow Athletes to Profit from their Name, Likeness & Image
Updated: Aug 24, 2023