Levi Throws its Weight in Trademark Suit and Loses
Updated: Aug 24
Since 1936, Levi has been placing a small fabric tag with the name LEVI on the pockets of its denim products. The company recently filed a trademark suit against Barbour, an English clothier that has been in business since 1894. Levi claimed that the blue fabric tags placed in the pockets of Barbour clothing created a likelihood of confusion. On February 1st, a Judge dismissed the case calling Levi Strauss a "bully."