Levi Throws its Weight in Trademark Suit and Loses

Hilary Sumner
Sep 29, 2019
1 min read

Updated: Mar 17

Since 1936, Levi has been placing a small fabric tag with the name LEVI on the pockets of its denim products. The company recently filed a trademark suit against Barbour, an English clothier that has been in business since 1894. Levi claimed that the blue fabric tags placed in the pockets of Barbour clothing created a likelihood of confusion. On February 1st, a Judge dismissed the case calling Levi Strauss a "bully."

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