Can you Trademark Your Face??

Yeah, maybe... if your face serves as a means to distinguish goods and services.

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The EU Artificial Intelligence Act

The European Union's Artificial Intelligence (AI) Act, enacted in 2024, represents the world's first comprehensive legal framework for AI. The primary objective of this legislation is to ensure that AI systems within the EU are developed and employed in an ethical and transparent manner that respects fundamental human rights. The Act categorizes AI applications based on their risk levels and imposes corresponding regulatory requirements. High-risk AI systems, such as those used in critical infrastructure, healthcare, and law enforcement, are subject to stringent obligations, including robust data governance, transparency, and human oversight. Conversely, low-risk AI applications are subject to lighter regulations. The AI Act also prohibits certain AI practices deemed unacceptable, such as social scoring by governments and real-time biometric surveillance in public spaces. To oversee compliance, the Act establishes a new EU AI Office responsible for monitoring and enforcing the regulations across member states. By implementing these measures, the AI Act aims to foster innovation while safeguarding public trust and safety. The majority of the Act's requirements will not come into effect until 2026.

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Not Everything Can be Trademarked - the Limitations of Celebrity

While celebrities often trademark their names and common catchphrases to protect and monetize their personal brands, there are notable limitations to the intellectual property protections they can secure. Trademarks must be used in commerce; merely registering a phrase without actual commercial use will not result in protection. Additionally, a trademark application will not be allowed if it creates a likelihood of confusion issue with an existing trademark. Furthermore, common phrases or terms that lack distinctiveness are generally not eligible for trademark protection. These constraints ensure that trademarks serve their primary purpose of distinguishing goods or services in the marketplace. So while celebrities may try to lock down their names and signature phrases they must satisfy the same legal requirements as everyone else.

GIRL NAMED KHALEESI INITIALLY REFUSED PASSPORT BASED ON GAME OF THRONES TM

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CLICK HERE IF YOU ARE TRYING TO PROTECT YOUR OWN NAME