|Posted on February 9, 2019 at 11:30 AM|
Since 1936, Levi has been placing a small fabric tag with the name LEVI on the pockets of uts denim products. The company recently filed a trademark suit against Barbour, an English clothier that has been in business since 1894. Levi claimed that the blue fabric tags placed in the pckets of Barbour clothing created a liklihood of confusion. On February 1st, a Judge dismissed the case calling Levi Strauss a "bully."
Categories: TRADEMARK ARTICLES