HILARY J. SUMNER
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IP In the News

Levi Throws Its Weight in TM Suit and Loses

Posted on February 9, 2019 at 11:30 AM

Since 1936, Levi has been placing a small fabric tag with the name LEVI on the pockets of uts denim products.  The company recently filed a trademark suit against Barbour, an English clothier that has been in business since 1894.  Levi claimed that the blue fabric tags placed in the pckets of Barbour clothing created a liklihood of confusion. On February 1st, a Judge dismissed the case calling Levi Strauss a "bully."

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Categories: TRADEMARK ARTICLES

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