HILARY J. SUMNER
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IP In the News

Publicity Rights Held to Expire 50 years after death

Posted on February 18, 2013 at 10:50 AM

General Motors recently ran an ad featuring the head of Albert Einstein placed on a very masculine body with the quote "ideas are sexy too."  The Hebrew University, owner of the rights, filed suit against GM claiming infringement.  The court held that rights of publicity expire fifty years after the individual's death.

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Categories: RIGHT OF PUBLICITY ARTICLES & PRIVACY CONCERNS, BUSINESS, CONTRACT & MARKETING ISSUES

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